If you are interested in becoming an advertising account executive, you may be interested in reading this article. Here, you will learn about exactly what an advertising account executive does and his or her ever day duties. If you are considering becoming an advertising account executive then you should read along to make sure you are up for the challenge of dedicating yourself to this profession.
As an advertising account executive you are the bridge the connects the actual advertising agency to the client. You are the third party that each go to for advice and to make the connection between the two primary parties. As an advertising account executive you are responsible for carrying out or managing the client’s campaign. For example, if you are working on a certain campaign for a client, but you are not an expert in one area or you need research for a certain aspect you would assign that work to the employees at the advertising agency. Therefore, in order to have a completed project, you give work to others in the office who you will micromanage in order to have all the elements to put together in order to finalize the project for your client.
An important part about being an advertising account executive is that you need to work closely with your client in order to address all of the issues that you need covered in the campaign. You will also need to bounce ideas back and forth and always get the go ahead from the client in order to carry out a certain aspect of the campaign. You do not want to do additional work that your client simply does not want. You are also in charge of the organization and the management of the product. It is your job to have a schedule and to have your advertising staff adhere to these dates. You will also be in charge of the finances of the campaign. That means that you will have a particular budget which you will need to adhere to.
However, you should keep in mind that depending on the size of your advertising agency, you may not be handling just one campaign, you may be handling up to four or five all at the same time. This can be extremely difficult considering not only will you have to organize the project campaign but you will also have to independently organize yourself so that you do not cross projects. Keep in mind that if you are working for a smaller agency, you may not experience this problem and you may only be in charge of one and at the most two projects at a time.
If you are interested in the daily work that you may carry out while working as an advertising account executive, you can expect to do the following activities:
* Meeting with the client or clients. Here you will talk about the project, what you can offer, the ideas each party has for the campaign, advertising requirements, advances in the project, halts in the project, possibly goals and obstacles, presenting the campaign and project ideas and final work, etc.
* Meeting with advertising staff. Here, you will be discussing the micromanagement of the project. Who will be in charge of what, due dates, changes in the project, etc.
* Managing and monitoring the progress of the campaign or campaigns.
* Communicating on behalf of the advertising agency and the client to one another. You bridge the gap between the two parties so you need to ensure that there is continuous and clear conversation between toe parties.
* Negotiation is also a large part of your job. Each party has a specific request when it comes to the work of the project and what the client expects. You will often have to negotiate yourself or negotiate between the two parties.
* Deadlines and budgets are also part of your daily job. You must daily make sure that the project is on track to be finished by the deadline and to be on budget and not go over.
* You will also have to personally track the project. This may include details of the project as well as writing reports and keeping track of the financial details that concern the project.
These are just a few of the daily activities that an advertising account executive does.